Tribute and Variety
Shows are super successful. The buyer gets more bang for the buck, spending the same amount on
4 to 6 names.
The audience gets to hear a variety of artists. Win Win!
MARS TALENT AGENCY
DREAM NIGHT TALENT SEARCH
INDUSTRY PROFILE: WENDY KAY
Over the 29 years she’s been in business, Wendy Kay has enjoyed her representation of artists from the 50’s to the 90’s to today’s best production shows catering to young emerging talent. Wendy’s most enjoyable part of her business is producing multi-act concerts and her latest project, the newly-launched national Dream Night Talent Search is reflective of both her passion and her well-honed vision. In 2015, Wendy will be celebrating 30 years in the entertainment business.
Wendy’s father, Arnie Kay, founded Mars Talent Agency in 1972. His specialty was booking 50’s and 60’s artists. In 1985,
Wendy joined the family business— and never left. In 2007, Wendy joined forces with the principles of Paradise Artists
and was inspired to form their sister company, Utopia Artists. In 2010, Paradise and Utopia amicably went their separate ways
and Wendy forged ahead with Utopia Artists, LLC.
Regarding her passion for the stars of yesteryear, Wendy shares, "I don't see things changing overall for the Classic
Rock/Nostalgia market. People thrive on memories of a better time. They can hear the words and relate to their past.
The songs are in every movie, every commercial and TV production. And it's affordable in comparison to today's artists.”
She adds, “I plan to continue to travel on many of my dates to get to meet the buyers I have been dealing with for many years.
I plan to be around for quite some time!"
In addition to booking the nationally-known 50’s artists to those of today, Utopia also has an African acrobat production
called Cirque Zuma Zuma from 2011 America’s Got Talent. Wendy says, "Wow! Do they have talent and know how to capture
an audience!” There are extravagant and elegant ice skating productions on synthetic ice on the agenda, developed and
presented by Rand Enterprises and Productions, called Holiday Ice Spectacular and Ice Fantasy. “These shows bring back many
memories of being a child and watching Ice Capades.” reminisces Wendy.
Utopia also represents a dance production that’s called That’s Life with Michael and Melissa Kessler. Dance is enjoying a boom
in popularity, making this show both contemporary and timely.
Mars Talent Agency continues to thrive, booking national and local tribute artists along with ‘name’ entertainment for
fairs, festivals, PACs, casinos and corporate & private events.
Wendy’s newest and one of her most rewarding ventures to date is her national Dream Night Talent Search. Dream Night
is an opportunity for young emerging artists (singers, singer-songwriters, and musicians) ages 12-29 to showcase their
unique skills for the chance to win: a cash prize of $1000, a private audition to America’s Got Talent, extensive publicity,
and so much more.
Dream Night is a two day event with mentoring by industry professionals. There are 4 scheduled contests in 2014 with a
proposed 10 city plan for 2015.
Wendy’s enthusiasm for her latest venture is apparent, “Working with Dream Night keeps me young and humble and I never tire
of the dedicated young talent I get to meet and grow to love!”